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Custom Dry Release Labels for Promotions and Coupons

Support Shelf-Level Sales With Promotional Packaging

Dry release labels are typically affixed to consumer products and peel off to reveal a savings or promotion. Otherwise known as Instant Redeemable Coupons (IRCs), they can include up to 3 panels of imagery and information. They are frequently used in scenarios such as instant rebates, POS coupons or membership offers. Premium Label & Packaging Solutions delivers unique and attention-getting packaging labels that help facilitate a stronger connection between a brand and its audience. Request a Quote

What are Dry Release Labels?

Dry release labels are a type of extended content labels featuring a fully removable top layer. This removable panel can be used for IRC labels on packaging as well as promotional offers and coupons. The special adhesive used means it can be removed from the packaging without leaving any sticky residue behind. Companies often affix these directly to product packaging for point-of-sale engagement.

Why Brands Use Dry Release Labels

  • Drives impulse purchases and trial
  • Encourages repeat purchases and loyalty
  • Adds perceived value at shelf
  • More effective than separate coupons or inserts
  • Integrates directly into packaging and retail environments

Common Applications for Dry Release Labels

  • Instant redeemable coupon labels (IRCs) 
  • In-store product promotion labels and rebates
  • POS coupon labels for packaging and cross-promotions
  • Loyalty and membership programs
  • Direct mail campaigns
  • Gaming and promotional campaigns
  • Quality control and tracking labels

How Dry Release Labels Work

  • Multi-layer label construction 
  • Top layer peels away completely
  • Removable labels with no residue left on packaging or consumer
  • Clear or film base maintains product visibility
  • Designed for one-time use and secure redemption

Types of Expanded Content Labels

Key Benefits of Dry Release Labels

  • Clean removal with no adhesive residue 
  • High-impact promotional tool at point of sale 
  • Compatible with multiple packaging types 
  • Supports variable data and campaign tracking 
  • Cost-effective alternative to inserts and printed coupons 

Custom Dry Release Label Solutions

PLPS offers a range of custom materials, adhesives, and finishes for dry release labels. Our solutions are designed for use in high-speed production environments such as those for the CPG, healthcare, and wellness brands. These custom coupon labels are a great way to support multichannel promotional campaigns.

Drive More Sales with Dry Release Labels

With dry release labels from PLPS, you can transform your product’s packaging into a measurable marketing channel that increases conversions and customer engagement. Give us a call today to work with the experts in promotional label solutions.

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