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The Appeal of IRC Labels to Consumers

November 17, 2023

One of the many successful techniques that catch attention and drive more sales is through Instant Redeemable Coupons or IRC labels. According to research from Ipsos, 72% of Americans say the product's packaging influences their purchasing decisions. As the number of consumer products continues to expand, it is paramount for businesses to stay ahead of the curve with creative marketing strategies. IRC labels are a big hit with consumers for several reasons, including the gratification they offer, personalized advertising, visual attraction, and perceived value.  This blog post takes an in-depth look at why consumers love IRC labels.

What Can IRC Labels Do?

Let's explore below:

Deliver Instant Gratification

Consumers gravitate towards IRC labels because of the immediate rewards they offer. These coupons give customers instant savings at the point of purchase, making them feel like they are getting a sweet deal. This feeling of gratification makes customers feel good, which makes them more inclined to make a purchase.

Deliver Personalized Advertising

They also allow businesses to create targeted coupons for their consumers, leading to personalized advertising. For example, a beauty product company can offer IRC labels to loyal customers as an incentive to buy their product again. Personalized coupons can help a brand increase customer loyalty by keeping them happy.

Help With Visual Attraction

With the market teeming with products, your packaging must stand out to customers. They are visually attractive as they come in many shapes, sizes, colors, and designs. A well-designed label instantly grabs the attention of customers and makes your product more noticeable in a sea of products so consumers will be more inclined to choose it.

Improve Perceived Value

Consumers love feeling like they are getting more bang for their buck, and IRC labels provide that perception of value. When a customer purchases a product that comes with a coupon label, they feel like they are getting more for the price of one. The perceived value of this offer can lead customers to purchase more items at once and, in turn, increase sales for businesses.

In conclusion, IRC labels have established themselves as a dynamic marketing tool that every business should utilize. Instant gratification, personalized advertising, visual attraction, and the perceived value they offer play a significant factor in why customers respond positively to these labels. As a business owner, the goal should always be to stand out in the market and keep customers coming back, and IRC labels are a great way to achieve this. With all these benefits in mind, it is safe to say that IRC labels will continue to be a consumer favorite for years to come.

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