Anyone who manufactures or distributes a product understands the importance of having proper labeling. After all, 85% of shoppers say their purchase decisions are informed by reading a product's package while shopping -- and custom labeling plays a huge role in the amount of information made available to customers.
But it's not enough to simply have a label; your products deserve unique labels that make them stand out on store shelves. That said, it's not always easy to determine which kinds of labels will work best for specific products. Understanding a bit more about the different types of custom labeling available to you (and how those labels are typically used) can help to narrow down the contenders and determine the right route for your product packaging.
Although you've likely seen a number of different label categories when perusing items at your local supermarket or pharmacy, most consumers don't give these labels all that much thought. However, manufacturers need to understand the ins and outs of the most prevalent types of labels in order to choose the most effective options to promote their products -- and provide consumers with the information they need in the most enticing and efficient of ways. Some of the most common custom labeling types you'll see will include:
Ultimately, there are numerous other kinds of labels to choose from -- and one may be more well-suited for your product than others. While reseal labels are ideal for perishable goods or those that may easily become dried out, they aren't the most appropriate choice for beverage products. On the other hand, dry peel labels can be perfect for all kinds of packaged goods or for brands that want to promote special offers, but they might not be the right choice for prescription pharmaceuticals.
This choice comes down to your priorities, industry regulations, and the recommendations made by your labeling company. That's why it's essential to work with a label provider you can trust. For more information on how we can help you to select the right kinds of labels to promote your product while ensuring industry compliance, please contact us today.