Dry Release labels are typically affixed to consumer products and peel off to reveal a savings or promotion. Otherwise known as Instant Redeemable Coupons (IRCs), they can be up to 3 panels of imagery and information. When removed from the core package, the clear film used to affix them won’t leave any sticky residue behind. Brands use this label through multiple channels including at retail, for gaming and in direct mai. They are frequently used in scenarios such as instant rebates, POS coupons or membership offers. CPG companieslove thisproduct because it often drives sales and creates goodwill with customers.
When compared to traditional promotional materials, dry labels create an immediate and tangible benefit for consumers. As soon as they have product in their hands, these custom labels can provide them with a savings coupon or exclusive offers that help build brand loyalty and encourage repeat interactions. Premium Label & Packaging Solutions delivers unique and attention-getting packaging labels that help facilitate a stronger connection between a brand and its audience.
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