The right packaging materials are extremely important and can impact product sales. After all, packaging is more than just a functional aspect of your product — it is what the consumer sees first when looking at a product. It not only plays a key role in buying decisions, but done well, it can increase a company’s overall brand awareness and recognition.
According to Ipsos, 72% of Americans state that their purchasing decisions were influenced by a product's packaging. This underscores just how significant packaging is to consumers. It also shows how easily your product can be passed by if the label isn't eye-catching, appealing, or doesn't speak to your targeted audience.
There are many different types of packaging materials — including plastic, metal, and cardboard — as well as numerous labeling options from prime labels to shrink sleeves to expanded content labels and specialty labels. The right choice is crucial to the item’s success.
Read on to learn what you should consider when selecting the right options.
As you go about selecting packaging options, price is certainly one of the most important factors to consider. Your company is in business to be profitable and thus it is important to carefully consider costs. If a significant portion of your revenue is being allocated toward expensive packaging materials, it can eat away at your profit. Attractive and eye-catching packaging is important, but so is finding an option in your budget. Make sure your packaging and label printer has the experience and technology to ensure you have access to a large range of options at the most competitive costs.
Regardless of which option you choose, consumers should be able to look at your product and associate it with your brand. For example, take a second to think about a simple bottle for a popular cosmetics brand. You can quickly look at the shrink sleeve on the bottle and instantly recognize the brand without closely analyzing the label. You want the same type of recognition for your products, and being able to customize your packaging is critical to establishing that recognition.
Quality cannot be overlooked when selecting packaging. Your packaging must hold up through the production process, boxing, shipping, unloading, and display. For in-store retail products, the packaging also needs to withstand being thrown in a shopping cart, scanned, bagged, and transported to your consumer's home. If the packaging does not hold up well, that quality is a reflection on your brand.
With the growing importance and awareness of climate and environmental issues, more and more consumers and companies are looking to “go green,” sustainability and eco-friendliness may be factors that you want to keep in mind when selecting your packaging options. Consider options that are made from recycled materials or are biodegradable, and ensure you are working with a packaging and labeling company that is well-versed in sustainable packaging.
If you're looking for the right packaging options for your products, such as pressure sensitive labels, shrink sleeves, or flexible packaging, we would love to help you achieve your vision. Reach out to Premium Label and Packaging Solutions today to get started.