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The A-B-C-D of Effective Label Design

September 7, 2023

In order to perform well and stand out in today’s competitive global economy, a product’s packaging and labeling — specifically its prime label or the primary label on the product — is perhaps its most critical element. With the vast amount of different items on the market, unique branding is vital to attract customers and entice them to choose your product. This blog takes a closer look at the role that packaging and label design plays in a business's profitability.

Aesthetic Appeal

Once a product is placed on the shelf, it needs to effectively capture the eyes of shoppers. Using the right label is essential in achieving this goal. Consumers who appreciate a product's aesthetic are more likely to purchase it. Conversely, according to The Dieline, 33% of shoppers feel inclined to avoid a product if they dislike its label. 

Investing in high quality prime labels can help your products capture consumers' attention in a positive way with enticing, eye-catching visuals. Labels that use bold colors, specialty finishes, and other standout features will better stand out amongst the competition. Working with a quality packaging and labeling company can help you produce the most effective end result to attract attention for your product.

Brand Recognition

Labels play a key role in helping a business establish a loyal consumer base. Shoppers who are familiar with your brand will start to recognize your label over time. After experiencing satisfaction in their initial purchase, a person will form a positive association with your brand and be more likely to recognize and choose your products when they encounter them in the future.

Communication

In addition to being visually attractive, prime labels must also communicate the right message. First and foremost, they should tell shoppers about a product's key features, such as its weight or ingredients. Additionally, labels can be used to underscore your brand's values. For example, you may wish to emphasize that your products are cruelty-free or eco-friendly. Communicating this information clearly increases consumers' trust in your brand and makes them more inclined to invest in your products.

Digital Readiness

Labels that stand out on digital platforms can further increase sales. This is because people are increasingly using social media or websites  to shop and to share recommendations. Consumers are more likely to purchase products online that have eye-catching and informative labels that convey their quality when viewed or shared digitally. 

Creating a one-of-a-kind prime label that looks equally appealing in person or as a digital thumbnail ensures that your branding is consistent and effective across multiple media channels. An experienced labeling company can help ensure your labels are compliant with all relevant regulations, which is essential for businesses that sell products online.

Premium Label & Packaging Solutions offers the top-quality labels businesses need to draw in customers and increase sales. Contact us today to learn more about how our diverse labeling services can benefit your company. We look forward to assisting you!

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