Most marketers know that product packaging should be eye-catching or enhanced with textured features to stand out on shelves. But with so many products fighting for attention, visual or tactile elements may not be enough.
That’s where scented packaging creates an advantage – transforming packaging into a multi-sensory experience that connects instantly with consumers. Often used on labels for beauty items, laundry detergent, and air fresheners, scented labels can create an effective multi-sensory experience that drives consumers to choose one product over another.
