We all know that packaging influences customer purchases. But less than 10 years ago, products only needed to stand out on store shelves. Amazon, Instagram, Facebook and all things digital have significantly changed the playing field. Now, social media influences packaging.
Marketers must ensure that their packaging is not only easy to identify on traditional media platforms, but also need to consider social media recognition. Moreover, the imagery has to work for viewing on a phone, tablet or a desktop. Additionally, if it is being sold online, smart brands make packaging decisions based on how products look as thumbnails.
Here are a few steps you can take to create socially savvy packaging:
Is your packaging a brick & mortar and digital star? If not, a label redesign can be a game changer. With 30+ years of experience, Overnight Labels has an expertise in color, specialty effects/ finishes and prototyping. We can utilize numerous printing techniques to help you create eye-catching labels, shrink sleeves or flexible packaging that won’t break your budget.