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Looking Back on This Year’s Biggest Packaging Trends

December 14, 2023

Packaging remains a crucial component for businesses looking to maximize their profits. According to The Dieline, 33% of shoppers are likely to avoid a product if they dislike the packaging — a statistic that demonstrates the importance of following the latest packaging trends. This year, we have seen numerous developments in the packaging industry, including a surge in the popularity of peel and reseal labels. Here are some of the year's biggest packaging trends.

Communication

Now more than ever, businesses are using packaging to communicate with customers. A typical example of this is cruelty-free brands using labels to let customers know their products are not tested on animals. Additionally, as more consumers gravitate towards sustainable materials, companies are using specialty labels to let potential customers know their products are environmentally friendly or use sustainable packaging.

Minimalist Designs

Minimalism has been a trend in every industry for the past several years including the packaging industry. Businesses have revamped their websites and packaging accordingly, using one or two colors instead of elaborate designs. Crisp, clean lines have become the main theme for new packages. As minimalism continues to enjoy mainstream popularity, we can expect to see this design style continue throughout the following year.

Earth Tones

Earth tones are another major trend that has made its way from interior design into the packaging industry. Using these colors blur the lines between our lives and the natural world surrounding us. As outdoor living trends increase, more companies have started to include tones of green, red, orange, and brown in their packaging. Multiple packaging formats, from peel-and-reseal labels to shrink sleeves, can benefit from implementing this color palette.

Peel and Reseal Labels

Peel and reseal labels remain a massive component in the arsenal of many labeling and packaging companies due to their versatility.. Companies utilize these labels to give customers more information when working with limited space. As customers become more curious about the specific details of products, brands must find innovative solutions to convey the necessary information. This is especially critical for industries such as beauty, healthcare, and food and beverages, which require consumers to know certain information about products for the sake of their health and safety.

Knowing the latest trends in the packaging industry will help your brand stay at the top, even in a competitive market. If you are ready to improve your packaging and ensure it stays up to date with the current trends, contact Premium Label & Packaging Solutions to learn more about how our products can benefit your business.

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