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Overnight Labels Designated Platinum Level By Graphic Measures International (GMI)

September 18, 2019

Overnight Labels, Inc. has gone from Gold (previously called Blue) to Platinum Level status in our certification from Graphic Measures International (GMI).  Only 5 label printers nationwide have achieved the Platinum designation, which is the highest available in the GMI ratings system. Certification is a process that holds packaging suppliers accountable to established brand owner standards.  It ensures brand integrity, ongoing production run sample measurement and in-store packaging assessments.  Being certified allows us inclusion on a network of printers who are approved to produce flexo and digital labels, shrink sleeves and flexible packaging for many retailer/CPG companies who utilize the GMI service, including Target, CVS and Walgreens.


In order for Overnight Labels to achieve Platinum status, we met the following criteria:

  • Combined pass rate/score from all GMI-SGS PQM programs is 95% or above, AND
  • Yearly average pass rate/score is 95% or above for 36-months running, AND
  • Total number of submissions is equal to or greater than 25 over the last 36 months

Our original certification was awarded in 2016 following an intensive on-site audit involving independent testing and inspections of company-wide processes and capabilities.  It included an in-depth focus on graphics and color management to verify that we utilize the latest technology in our print and color management processes.  Other areas evaluated included press quality (registration, trapping, die-line accuracy, finishing) and quality assurance (process implementation, audits, traceability, barcode readability, non-compliance protocol).

“Overnight Labels is proud of our new GMI Platinum level status because it recognizes the quality we strive to achieve every day, said Don Earl, President of Overnight Labels. “Whether a company requires a GMI printer or not, color consistency has always been an area of expertise for us.  All of our customers are extra secure in knowing that we print to specific numbers and standards, not a subjective set of rules,” he added.

In addition to our Platinum Level GMI certification, we are also a Disney and Walmart certified printer and a Sustainable Green Printing Partnership (SGP) printer.

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