One of the many successful techniques that catch attention and drive more sales is through Instant Redeemable Coupons or IRC labels. These small, but highly effective coupon labels for packaging merge promotions and product presentation. In other words, they act as a bridge between marketing and packaging – catching attention, rewarding customers, and motivating purchases in one move. These promotional product labels have become a staple for brands looking to boost product sales with labels while improving consumer engagement with packaging. From grocery products to healthcare and over-the-counter drug labeling, IRCs remain one of the most versatile tools for attracting and retaining customers.
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Consumers gravitate towards IRC labels because of the immediate rewards they offer. These coupons give customers instant savings at the point of purchase, making them feel like they are getting a sweet deal. According to research from Ipsos, 72% of Americans say the product's packaging influences their purchasing decisions. This instant benefit not only satisfies consumers but also helps brands see a direct lift in sales velocity.
They also allow businesses to create targeted coupons for their consumers, leading to personalized advertising. For example, a beauty product company can offer IRC labels to loyal customers as an incentive to buy their product again. Through this approach, brands can design loyalty rewards, cross-sell opportunities, and repeat-purchase campaigns that strengthen customer relationships. Personalized coupons can also help a brand increase customer loyalty by keeping them happy.
With the market teeming with products, your packaging must stand out to customers. They are visually attractive as they come in many shapes, sizes, colors, and designs. A well-designed label instantly grabs the attention of customers and makes your product more noticeable in a sea of products so consumers will be more inclined to choose it. Design flexibility – offered through various finishes and printing options – also allows companies to integrate IRCs with other marketing elements such as promotional label solutions and custom pressure-sensitive labels, creating cohesive and eye-catching campaigns.
Consumers love feeling like they are getting more bang for their buck, and IRC labels provide that perception of value. When a customer purchases a product that comes with a coupon label, they feel like they are getting more for the price of one. The perceived value of this offer can lead customers to purchase more items at once and, in turn, increase sales for businesses. These on-pack coupon solutions position the product as a “buy more, save more” opportunity that strengthens both consumer trust and brand appeal.
IRC labels give companies measurable business benefits, including higher sales velocity, improved repeat purchase rates, and stronger in-store visibility. By connecting promotions directly to the product, brands gain valuable exposure at the exact moment of decision-making – right at the shelf. These marketing assets also serve as marketing labels for brands that communicate deals without requiring digital engagement or external ads.
According to Capital One Shopping’s 2024 Coupon Statistics Report, coupon use in the U.S. rose by 10.4% from 2022 to 2023, reflecting growing consumer responsiveness to promotional savings and in-store offers. This increase demonstrates how effective well-designed IRC campaigns can be in driving shopper action and sustaining the momentum of point-of-purchase promotions.
At Premium Label & Packaging Solutions (PLPS), we specialize in custom IRC labels that merge creativity, compliance, and function. Our team designs, prints, and delivers retail-ready coupon programs that comply with industry standards for everything from OTC labeling and packaging to CPG promotions. We offer tailored options for each brand, including extended and multi-layer formats such as expanded content labels, supporting both small-scale and large retail initiatives.
We also integrate sustainable packaging options that reflect our Earth+ commitment, allowing companies to meet their sustainability goals while maintaining shelf appeal. From promotional designs to compliance-ready templates, our experts help brands execute strategies that perform across categories.
Ready to get started? Contact our team for IRC label samples and experience how PLPS can help your next campaign make a measurable impact.
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