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4 Different Flexible Packaging Formats to Use for Your Business

September 21, 2023

Packaging options help consumers fall in love with your product, are great for branding, and ensure your product stands out in a competitive landscape.

Flexible packaging options have revolutionized product packaging and consumption. In fact, according to Grand View Research, the global flexible packaging market size was approximately $261.04 billion in 2022 and is projected to grow at a CAGR of 4.7% from 2023 to 2030. 

1. Packaging Pouches

Flexible packaging is a term for a broad category of products that are used to package a variety of goods. Flexible packaging pouch constructions can include gusseted bags, stand-up pouches, and flat pouches. These pouches offer a sleek, modern appearance that help reinforce brand identity while providing convenience for customers. They are made from numerous materials, and can be sealed in several ways, including heat sealing, zippers, and adhesives.

Flexible packaging pouches offer a number of advantages over traditional packaging methods. They are lightweight and easy to transport, they can be customized to fit a variety of products, and they are often more environmentally friendly than traditional packaging materials. Flexible packaging pouches are often used for food products, but they can also be used for a variety of other products, such as cosmetics, pharmaceuticals, and electronics.

2. Wrappers

Flexible wrappers can be used for food products like protein bars, granola bars, candy, and more. They are also ideal for items like bars of soap. This form of packaging is specially designed to ensure long-term freshness for the best possible consumer experience. It also offers plenty of space to highlight a brand's logo.

3. Sachets/Packettes

Sachets or packettes are optimal for smaller items, especially single-use products. They are often used to package individual servings of food or beauty products. Brands offering smaller samples of their products can benefit from using this type of packaging, as its relatively flat shape saves space while still offering plenty of room for branding.

4. Laminate Tubes

Ideal for liquid and gel products like shampoo, lotion, and various types of makeup, laminate tubes are frequently used by beauty and health brands. Made of a hybrid of aluminum and plastic, this packaging has a shiny surface that quickly catches the eyes of customers. This format also serves the practical purpose of enabling users to easily squeeze out the product inside.

Our diverse set of flexible packaging options ensures we can provide the most effective packaging for nearly any product. From flexible packaging pouches to wrappers to sachets/packettes to laminate tubes and more — we have you covered! Check out our Flexible Packaging product selection to find out how Premium Label & Packaging Solutions can help you today.

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